All You Need to Know About 3D Rendering and Visualization

Share on facebook
Share on twitter
Share on linkedin


Rakesh Raval | Zero Designs Director

Rakesh Raval

Creative Director

All You Need to Know About 3D Rendering and Visualization | Zero Designs Blog

3D Rendering is a process of converting 3D wire frames to images with photorealistic effects on a computer based on the given set of real environmental features like light, water, material reflection, shadow etc. This is very useful when you want to create a scene and you do not have resources available in reality. For instance, you have a ceramic tile product that you want it to be rendered on a 3D model kitchen wireframe to see the appearance in terms of its application with peripheral devices, you cannot achieve this using normal photography or rather trick photography. This can only be achieved by using 3D rendering techniques.

Once you apply the tile texture and pattern to the already available 3D model kitchen wireframe, you can start setting the external parameters like natural sun light or LED lamp, angle at which the light source is lit, camera angle and render the scene to have a real looking kitchen picture that can be adjusted to match the final design. This was practically several hours job with a requirement of a physical sketched model in the past, but now 3D render makes it happen. All this is achieved through sophisticated tools and technologies.

3D rendering cannot be achieved by simply choosing the parameters and existing 3D wire frame model, it requires a visualizer who can visualize the effects in advance as the rendering process even though is done a high-end graphic optimized workstation, it takes a lot of time in computing the realistic effects and gets you the final desired snapshot. Iterations in 3D rendering can be daunting if not visualized in photo realistic sense.

Zero Designs offers 3D rendering and visualization services for architectural models, interior and exterior designs, product photography and rendering and custom creative solutions. You can also outsource in full or part project, i.e. you can have your visualizer compose the parameters and only get the rendering done from us to meet your business needs and alternately you can have visualization done and go one step back, get the 3D models done by us and get you the final desired high resolution graphics ready to go live on huge hoardings, banners or optimized web images for digital promotion.