Branding + Visual Communication And Design + Web Design and Development
ApNova Infratek was a startup, and we have to go for marketing before production, So we can estimate demand in the market and based on that we can plan the production. The Target Audience was primarily Europe, USA and India. So, we have to start from scratch without an actual product.
As we didn’t have actual products, we have used the 3d models which was used for prototyping and render some photo realistic images, Parallelly we worked around several logo designs that deliver a unique impression on a brand. However, choosing the color palette was a crucial task for the team. Keeping in mind affects any product. Choosing the Blue and Grey combination emphasized the subtleness in delivering quality services and products with a visual guidelines and brand identity which represent companies’ image and vision.
To tackle the most common problem among brands like ApNova was to create awareness about its product. The team researched thoroughly to understand the best practices to apply.
At Zero Design, We are passionate about design. According to us design is esthetics + function + usability. And all the aspects are important to us, so we always try to stretch our limits to improve these aspects. Innovation to us is not to make something beyond the imagination, but to make little changes with a deeper understanding of the subject to improve the overall experience. We have people with almost 10+ years experience in management, strategy, marketing and design. And a balanced young team of designers & developers with different skill sets. And that enables us to provide any kind of service with confidence. We work with small to medium businesses, corporations, government agencies and entrepreneurs from all over New Zealand, Australasia, and around the world. We have more than 250+ clients with this kind of experience. Which bounds them with us without any bond documents or contracts.