Branding + Visual Communication And Design + Web Design and Development + Digital Marketing
Bodycool cooling towels was new concept for Indian Market and we have to attract direct consumer from sports, industries, travelers etc. And the concept was unknown so we have to produce informative content for awareness.
Towel was actually down your body temperature instantly so the brand name should be vocal about this quality. And the name was selected from almost 10-12 options. And same for the logo, it should speak for itself.
The other part was also important and that was images, the product should be displayed directly in action so consumers can easily relate. So we have photograph it with models in action with different use cases. And Content writing was also important because we have to communicate with minimum words.
Then After it was a bit easy for us to create other collateral and packaging. Also developed an Ecommerce website for direct purchase and also engaged in digital marketing to attract traffic towards the website.
At Zero Design, We are passionate about design. According to us design is esthetics + function + usability. And all the aspects are important to us, so we always try to stretch our limits to improve these aspects. Innovation to us is not to make something beyond the imagination, but to make little changes with a deeper understanding of the subject to improve the overall experience. We have people with almost 10+ years experience in management, strategy, marketing and design. And a balanced young team of designers & developers with different skill sets. And that enables us to provide any kind of service with confidence. We work with small to medium businesses, corporations, government agencies and entrepreneurs from all over New Zealand, Australasia, and around the world. We have more than 250+ clients with this kind of experience. Which bounds them with us without any bond documents or contracts.