Lancer Agrico

Industry

Engineering

It was about rural India and for agriculture industries in the initial phase but then we started attempting to capture export market from last 2 years,

so the strategy has been completely changed from the previous times. Now we have to cater for both audience, domestic and export, so we have started a dual communication strategy. And designed impactful designs according to segment.
  • Frameworks

    WordPress

Lancer logo redesign by Zero Designs, featuring old and new logos, mascot, and tagline.
Zero Designs' logo portfolio: Lancer branding with logo construction and style guide.
Zero Designs' stationery design for Lancer, emphasizing the brand's logo and color palette across various items.
Lancer promotional materials by Zero Designs: calendars and brochures.
Lancer lacer agricultural brochure designs by Zero Designs
Lancer Agrico signage design by Zero Designs.
Lancer Agrico website design by Zero Designs on two laptops.
Lancer employee ID card design by Zero Designs.
Lancer logo mockup by Zero Designs on a wall.
Zero Designs' SMM portfolio: Lancer agricultural marketing
Lancer agricultural exhibition booth design by Zero Designs

Conclusion

We have revamped the logo and design structure and made it a bit simple and easy to understand for all kinds of people, specially targeted for farmers be it domestic or export. So, we place more emphasis on printed collaterals like Poster, Flyers, Brochures, Calendar etc. We have developed a website where anyone can search for and understand products and their utility. And regularly worked on social media communications with unique strategy. The company regularly participated in Exhibitions and Expos related to the agriculture industry, for that we designed some exhibition stalls where people directly engage with the company and products.