In simple words a Logo is a design symbolizing your organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. But that won’t cut it when it really comes to designing a logo. Because we don’t want just a logo but a good logo for our organization so next question arises is what are characteristic of a good logo?
Did you know?
World’s most effective Logos are either an abbrevation of their brand name or their brand name itself, eg: IBM, Coca Cola, FedEx, CNN, Disney, NASA.
Impact of Logo:
Logo is your visiting card for your customers. An effective Logo will reflect your product and service quality and presence on end users mind. Never copy or download logo from the internet, it has to be Unique and always attempt to get your Logo Registered. Logo is an eternal identity of your business something like your given name. An effective Logo does not necessarily needs to be designed by a creative agency, it can be expressed by you “the owner” and can be fine tuned by Creative Agencies and registered by respective trademark authorities.
Logo speaks about your identity. Logo can be as simple as a written word with particular available fonts around or it can be crafted with unique font designed for the identity itself. Logo can sometimes be pictorial with added punch line. Logos are typically are made out of Graphic as it is believed to instantly recognize the brand or identity behind it. Successful businesses ensure that their brand identity like Logo is trademarked. These days startups get their Logo registered for trademark to ensure that when they’re successful in their venture, they don’t have identity crisis or stolen brand value.